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Blog Posts vs Knowledge Base

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  • FAQ


Two different tools with two different purposes — but both power your website and your AI Assistant in a unified way.

1) Blog Posts — Public Content That Grows Your Brand and SEO

Blog posts are your public-facing articles: stories, updates, tutorials, reviews, announcements, or any long-form content you want to share with the world.

Key capabilities

  1. Rich-text editor
  2. Supports images, formatted text, lists, sections, and detailed explanations — just like a modern blogging platform.
  3. Visibility control
  4. Publish: Make it live on your website
  5. Unpublish: Hide it while keeping it editable
  6. SEO-friendly
  7. Published posts help your website gain visibility on search engines.
  8. Better content → more traffic → stronger online presence.
  9. Automatically connected to your AI
  10. Once you publish, your post is added to your Knowledge Graph.
  11. Your AI can immediately read, understand, and reference it when answering visitors.

Why Blog Posts matter for AI

  1. Provide real business context
  2. Reduce hallucinations by giving AI factual sources
  3. Shape your AI's tone and communication style through your writing
  4. Improve answer accuracy by letting AI cite real content

In short:

Blog posts help humans discover you — and help the AI understand you.

2) Knowledge Base — Private Intelligence for Your AI Only

Your Knowledge Base is designed specifically for internal knowledge that trains the AI.

This content is not public and does not appear on your website.

Use it for things like:

  1. Internal processes and workflows
  2. Product documentation
  3. Rules, policies, decision logic
  4. AI personality guidelines
  5. Internal FAQs
  6. Uploaded files (PDFs, documents, notes, etc.)

How the system handles Knowledge Base data

  1. Accepts both text entries and file uploads
  2. Stored in our Vector Database for semantic understanding
  3. Invisible to website visitors
  4. Accessible only to your AI Assistant — not to humans

What the Knowledge Base is for

  1. Teaching the AI about your business
  2. Giving the AI instructions for how to behave or respond
  3. Helping AI reason better with detailed internal information
  4. Connecting internal knowledge with public content through the Knowledge Graph

Important caution

Even though Knowledge Base content is not publicly visible,
the AI may still reference or describe the information when answering questions.

Avoid uploading:

  1. Secrets / API keys
  2. Passwords
  3. Personal customer data (PII)
  4. Extremely sensitive or confidential documents

Only store what you intend the AI to use.

In short:

Your Knowledge Base is the AI’s private brain — powerful, structured, and meant for internal intelligence only.

How They Work Together: One Unified Knowledge Graph

Both Blog Posts and Knowledge Base entries feed into the same Knowledge Graph, which gives your AI a complete picture of your business.

This means:

  1. No duplicated content
  2. Smarter and more consistent AI responses
  3. Clean organization from a single workspace
  4. Public + private data combined into one semantic model

Your website content and your AI Intelligence layer are always in sync — automatically.